Disney Teams Up with NBA Top Shot Maker for New Digital Collectibles App
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Disney is partnering with Dapper Labs, makers of NBA Top Shot, on a new NFT app called Disney Pinnacle. It will feature digital collectible "pins" of Disney IP like Star Wars and Pixar.
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Dapper Labs has had success with sports NFTs before, generating over $1B in volume with NBA Top Shot. Disney Pinnacle aims to bring that model to Disney's massive fanbase.
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The app will launch in closed beta soon, allowing invited users early access for feedback. It will eventually roll out more widely on mobile and web.
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Payments can be made via crypto or credit cards. The sign-up aims to be accessible for mainstream Disney fans new to crypto.
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Legal questions remain around whether entertainment NFTs like this constitute unregistered securities, though Dapper claims they are just collectibles.