Disney to Crack Down on Password Sharing for Streaming Services
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Disney will start cracking down on password sharing for Disney+, Hulu, and ESPN+ in June, initially in just a few unspecified countries.
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People borrowing passwords will be prompted to get their own subscriptions. By 2024, account holders can add password sharers for a fee.
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This follows Netflix's lead in password crackdowns to help boost subscriber numbers. Disney wants to achieve double-digit margins in streaming.
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The crackdown is enabled by updated Disney streaming terms that forbid sharing outside one's household. Violators may get cut off.
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Disney+ shed 1.3 million subscribers last quarter due to price hikes but projects strong growth this quarter.