Apple Sets Ambitious Net Zero Emissions Goal by 2030, Expanding Environmental Focus Under Tim Cook
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Apple has become more vocal about its environmental goals under Tim Cook's leadership since 2011.
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Apple aims to have net zero carbon emissions for its entire product lifecycle by 2030.
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Apple's goal covers emissions beyond its direct control, including suppliers and product shipping.
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Scope 3 emissions are very difficult to reduce, but Apple has leverage with suppliers.
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Apple seems committed to its environmental goals, but should be held accountable as 2030 deadline approaches.