Posted 2/27/2024, 10:00:00 PM
Google Pivots from Assistant to Gemini, Risking User Frustration
- Google Assistant was once central to Google's services, but has lost priority. Gemini is now ascendant on Android.
- Assistant still exists in various products like speakers, wearables, Android Auto. But its future is unclear with Gemini's rise.
- Replacing Assistant with Gemini risks missing features, changes, and user frustration during a long transition.
- After integrating Bard into Assistant, Google could have kept the Assistant brand. But the Gemini rebrand suggests a full takeover.
- The transition from Assistant to Gemini has already been rough on phones. This doesn't bode well for expanding the changeover to other devices.