Posted 3/27/2024, 11:41:32 AM
Dollar Tree Breaks $1 Price Barrier, Will Sell Items up to $10
- Dollar Tree will raise prices on some items up to $7, expanding beyond its traditional $1 price point
- CEO said they are seeing more wealthy shoppers, with incomes over $125,000 per year
- Company aims to eventually sell items for up to $10, a major shift from "dollar store" concept
- Last year began selling select items for up to $5 after years of $1 price cap
- Higher prices allow wider product assortment and better value for shoppers
