Doomsday Prepping Goes Mainstream as Anxiety Rises
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The doomsday prepping industry is poised to grow into a $2.46 billion market by 2030, fueled by self-reliance trends amid uncertainties.
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Mainstream interest in disaster preparedness reflects growing anxiety over natural disasters, supply chain issues, geopolitical tensions post-COVID.
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The market covers a range of products from basic tools to advanced shelters, catering to outdoor enthusiasts and preppers.
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Nearly a third of Americans have invested in emergency supplies like food, water, medical kits, signalling shifting attitudes.
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Transition from fringe bunker mentality to pragmatic preparations, as companies promote disaster kits.