Dove Pledges No AI-Altered Images in Ads, Releases Guidelines for More Representative AI
• Dove pledges to never use AI-generated images to represent "real bodies" in its advertising and marketing campaigns. The company has run "real bodies" campaigns for 20 years.
• Dove released a "playbook" on how to create more diverse and representative AI-generated images of women by adjusting prompts.
• The company created some sample AI images showing more diversity, but labeled them as AI-generated.
• Dove found in surveys that over 1 in 3 people have felt pressure to alter appearances due to online content, even when knowing it's fake or AI-generated.
• Dove compares unrealistic AI-generated images of "beautiful women" to more diverse and realistic AI images in its recent advertising.