JPMorgan Upgrades DraftKings Stock Rating, Sees Market Share Gains and Path to Profitability
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JPMorgan upgraded DraftKings stock from Neutral to Overweight and raised price target from $26 to $37.
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DraftKings shares have lagged the S&P 500 since July despite market share gains.
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JPMorgan says DraftKings increased gross gaming revenue market share from 28% to 32% from Q1 to Q2.
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DraftKings is projected to reach profitability in 2024 as customer acquisition costs decline.
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JPMorgan believes DraftKings can compete against new entrants like ESPN Bet and Fanatics.