e.l.f. Beauty Stock Surges as Affordable Cosmetics Brand Rapidly Gains Market Share
• e.l.f. Beauty (ELF) is rapidly gaining market share in the US cosmetics industry, moving from the #5 spot to #3 in the past year behind L'Oréal and Maybelline
• e.l.f. Beauty stock has surged over 200% in the past year as the company delivers strong sales growth
• The brand is benefiting from a focus on affordability and value, resonating with Gen Z and millennial consumers
• e.l.f. is gaining share within key retailers like Target and Ulta, where it's become the #1 cosmetics brand
• The company aims to continue gaining share, seeing room to double its presence, as analysts remain optimistic about future growth potential