Posted 2/13/2024, 4:28:38 PM
EA's $125M Gamble on Microtransaction-Free Game Backfires as Immortals of Aveum Flops Despite Good Reviews, Forcing Layoffs
- EA invested $85M into new IP Immortals of Aveum, plus $40M marketing, but it sold poorly
- Game had no microtransactions, no grinding, shorter length - things players claim to want
- But despite good reviews, "no one bought it"
- Studio Ascendant laid off nearly 50 people shortly after disappointing sales
- Shows risky nature of AAA market, even if ticking players' wishlist boxes