EA Executives See AI as Key to Improving Game Development and Experiences, But Some in Industry Remain Cautious

EA executive Laura Miele believes AI can optimize developer tools and workflows to create better gaming experiences. She says it can also expand content frequency and scale.

Miele says AI can help speed up creative iteration during game development. This could increase the "velocity of content."

EA CEO Andrew Wilson acknowledges concerns about AI displacing jobs, comparing it to previous industrial revolutions. He believes job opportunities may increase long-term.

Some in the industry still have concerns about the role of AI in gaming's future, despite EA already using it for years.

Major players like Microsoft are also investing heavily in AI, believing it will positively impact gaming. But some think it can't quickly replicate complex games.