Posted 3/7/2024, 5:34:18 PM
EA Bets on AI to Boost Efficiencies, Speed Up Releases, and Increase Microtransaction Revenue
- EA CEO Andrew Wilson believes AI will lead to efficiencies that help EA develop and release games faster and make more money from microtransactions
- Wilson discussed positives of AI but did not address potential human job impacts
- EA aims to use AI to make development 30% more efficient and release games faster
- AI could help create more personalized/bespoke content that may drive 10-20% more revenue from microtransactions
- Wilson said despite issues with AI, EA is "more excited than we've ever been" about the technology