Posted 3/7/2024, 2:50:00 PM
EA Bets on AI to Boost Efficiency, Personalization
- EA CEO Andrew Wilson praised generative AI, saying it will make EA 30% more efficient and increase monetization by 20% in 5 years
- Wilson said generative AI has already cut game development time significantly (e.g. 6 months to 6 weeks to build a stadium)
- He believes AI will benefit gamers through more personalized content and encourage them to spend 10-20% more
- Wilson claims generative AI augments and speeds up developers' work rather than replacing them
- His comments about efficiency come shortly after EA laid off around 670 employees in 2023