Edward Norton Predicts Linear TV's Demise as Ad-Supported Streaming and AI Reshape Entertainment
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Technology continues disrupting entertainment, from TV to CGI to streaming. Now the focus is shifting to ad-supported models and AI.
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Actor Edward Norton sees ad-supported video-on-demand as the next big force. He predicts linear TV will be gone in 5 years.
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Norton co-founded EDO, a media analytics company specializing in TV ads. It's positioned to support the AVOD shift.
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Norton is optimistic about AI's potential to enhance artistic work, not detract from it. He sees it as a tool that great artists can utilize.
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As Netflix shifts to ad-supported, Norton bets its market cap will double. Disruptions like streaming tend to increase in velocity.