Mezcal Maker Launches Ultra-Premium Spirit for Collectors, Highlighting Sustainability
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Mezcal Amarás, a major Mexican mezcal producer, launched an ultra-premium, limited-edition mezcal called Logia Horno to appeal to collectors. Only 400 bottles were made.
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Mezcal Amarás uses sustainable farming techniques to grow rare, wild agave varieties to make unique mezcals without overharvesting.
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The company developed a spirit rating nomenclature based on agave-to-liter ratios and distilling processes to help consumers understand quality and complexity.
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The nomenclature rates mezcals from 1-5, with 5 being the most intense, savory, and herbaceous due to higher agave content.
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Mezcal Amarás hopes the industry adopts this nomenclature to showcase mezcal's versatility and promote sustainable production.