Lilly Launches Get Better Campaign to Fight Obesity Misconceptions, Promote Patient Dialogue

• Eli Lilly launching new "Get Better" campaign to address misconceptions about obesity medications and treatment • Seeking to reinforce obesity is a disease; shame should not be part of the conversation • Campaign includes two short films - "Shame" and "Big Night" - to spur dialogue • Comes amidst concerns over safety and access to popular weight-loss drugs like Mounjaro • Part of overall effort by Lilly to make weight-loss drugs more easily available to patients