One Year of Turmoil: Elon Musk's Twitter Faces Declining Users, Revenue and Unclear Path Forward

X's user metrics and revenue from advertising have declined significantly since Elon Musk took over. Experts say the platform is "dying".

Musk has tried to boost revenue through subscription services, but X still relies heavily on declining ad revenue.

Musk plans to turn X into an "everything app" with features like gaming, audio chats, and even banking. But his plans remain vague.

Moderating harmful content continues to be a major challenge for X, with research showing it still hosts a lot of hateful posts.

After 1 year under Musk, X faces big challenges with its business model, audience engagement, product vision, and content moderation. Its future remains uncertain.