Elon Musk Confirms X Will Launch New Subscription Tiers, Including Ad-Free Option

Elon Musk confirmed X (formerly Twitter) will launch two new premium subscription tiers soon.

One tier will be lower cost but with no reduction in ads. The other will be more expensive but ad-free.

This follows previous reports of X testing multiple subscription tiers in its code.

The moves aim to increase revenue, as ad revenue has dropped since Musk's takeover.

X is trying to attract advertisers back and recently shared daily user metrics to showcase engagement.