Tesla Cuts FSD Price in Half to $99/Month, Pushes Wider Adoption with Trials and Test Drives
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Tesla slashed the monthly price of its Full Self-Driving (FSD) software from $199 to $99 per month.
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Elon Musk mandated Tesla staff to take new car buyers on FSD test drives to show how well it works.
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Tesla offered a free 1-month trial of FSD beta to all US customers in March.
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The discount could make FSD more accessible and provide Tesla with more customer data to improve it.
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This reverses Musk's earlier prediction that FSD pricing would only go up over time.