Tesla Mandates Test Drives to Showcase Full Self-Driving Tech Amid Slow Adoption
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Musk is mandating that all new Tesla owners in North America take a test drive to demonstrate the Full Self-Driving (FSD) technology before delivery.
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Musk believes almost no one realizes how well the supervised FSD actually works and wants to showcase it.
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There are financial incentives to sell the $12,000 FSD add-on, as it has high profit margins for Tesla.
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Demand for FSD has struggled after initial hype, with only around 400,000 vehicles estimated to have the FSD beta software.
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Recent FSD software updates have sparked hopes that Tesla may soon reach full autonomous driving capabilities without human supervision.