Twitter in Turmoil: Musk Takeover Leads to Chaos, Departures and Uncertain Future
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Twitter was generally functional before Musk took over, slowly rolling out new features like edit button. His takeover led to mass layoffs and key executive departures.
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Musk's launch of paid verification caused chaos, enabling impersonation and misinformation. Many high-profile users left amid this disorder.
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Advertisers halted spending due to brand safety concerns under Musk. Though some have returned, ad revenue is still way down.
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Musk made erratic product decisions like banning and unbanning accounts, hurting stability. This opened the door to competitors like Mastodon.
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Amid user and revenue loss, Musk rebranded to X. But after a tumultuous first year of his ownership, Twitter's future remains uncertain.