Twitter Names New Safety and Advertising Leadership Under Musk

• Elon Musk's Twitter appoints Kylie McRoberts as new head of safety and Yale Cohen as head of brand safety and advertiser solutions • Seeking to rebuild relationships with advertisers and trust among users after recent controversies • McRoberts is first announced safety head in 10 months of Musk's ownership • Advertising business struggled under Musk, with 75 of top 100 advertisers stopping ad spend by February • Twitter has faced criticism over safety and harassment issues under Musk, disbanding groups like Trust and Safety Council