Twitter Revenue Plummets as Musk Removes Tweet Headlines, Frustrating Users
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Elon Musk's Twitter has seen massive ad revenue declines since he bought it last year, with drops of 55-60% monthly.
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Twitter is removing article headlines from tweets, now just showing a blurb and image that must be clicked on to see the full headline and link.
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The headline removal is rolling out in stages across platforms and is meant to "improve esthetics" per Musk.
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Many users are complaining the lack of headlines causes confusion and lacks context.
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Twitter's CEO is meeting with bank lenders this week to update them on plans amid the revenue declines.