Elon Musk's X Platform Faces Backlash After Major Brand Ads Appear on White Supremacist Site

Elon Musk's X platform is facing backlash after major brand advertisements appeared on the account of VDARE, a white supremacist website.

Brands like Amazon, Samsung, NFL, and others were unaware their ads were placed next to hate speech, despite X's claims of brand safety protections.

X acknowledged more work is needed to protect advertisers from harmful content placements.

Some brands like STARZ and New York Waterway condemned the situation and suspended X advertising.

Experts say one ad placement next to hate speech can undo years of brand reputation building around diversity and inclusion.