Posted 2/3/2024, 7:00:00 PM
Nokia Phones Here to Stay with New Models Coming in 2023, HMD Global Pursues Broader Strategy
- HMD Global denies rumors that Nokia phones are going away, confirms new Nokia phones coming in 2023 & beyond
- HMD rebranding Nokia Mobile website to HMD as part of new multi-brand strategy
- Goal is to design more sustainable and affordable phones
- HMD spreading wings beyond just Nokia brand licensee, will sell HMD-branded phones
- Nokia has nostalgia value but HMD faces challenges in growing beyond that reputation