AI Transforms Fashion and Advertising, Sparking Creativity and Concerns
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AI can increase sales and efficiency by 30% in the fashion industry by better predicting demand and customizing products. Brands like LVMH are already seeing major improvements.
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AI is changing advertising by allowing hyper-personalized and customized ads, like a Jennifer Lopez video invitation or a Nestlé yogurt ad inserted into a Vermeer painting.
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Creativity still requires a human touch, but AI simplifies prototyping and tedious parts of the design process. Some worry it may reduce uniqueness.
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AI lets brands precisely tailor products and messaging to consumer sentiment measured across platforms. Miu Miu, Armani and Boss ranked highest in recent “brand magic” perceptions.
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AI can have positive social impacts, like allowing impoverished Indians to earn higher wages feeding training data. But it also raises concerns about misinformation and loss of control. Responsible development is needed.