Energy Drink Sales Skyrocket, Expected to Top $64 Billion by 2034 as RTD and Caffeinated Options Dominate
• Energy drink market reached all-time high revenue of $38.3 billion in 2024, expected to surpass $64.9 billion by 2034 with 5.4% CAGR • RTD drinks dominate with 66.4% market share; caffeinated drinks lead with 76.5% share • India, Germany, Japan, United States, and China are key growth markets • Sustainability and eco-friendly packaging are emerging concerns for brands • Monster, Red Bull, Coca-Cola, PepsiCo, and Nestlé lead among competitors, while new entrants like celebrity brands gaining traction