Epic Games Store Ramps Up Improvements and Incentives to Lure Players and Developers Away from Steam

Epic Games Store launching improvements to search, downloads, subscriptions, and personalization in 2024-2025 to compete with Steam.

Epic extending free games program through 2023 and beyond to attract more players.

New "Epic First Run" program gives devs 100% revenue for 6 months for EGS exclusives.

"Now on Epic" program does the same for older games brought to EGS.

Epic keen to get more 3rd party devs as Fortnite revenue declines; need wider game selection.