Posted 8/23/2023, 7:45:48 AM

Essential Google Algorithm & AI Updates For Agencies & Brands In 2023

This webinar explores the positive effects of AI on reputation management and provides insights on how to stay ahead of Google's algorithm updates and AI advancements for SEO success.

searchenginejournal.com

Relevant topic timeline:

8/21/2023

AI-generated content: To label or not to label?

AI labeling, or disclosing that content was generated using artificial intelligence, is not deemed necessary by Google for ranking purposes; the search engine values quality content, user experience, and authority of the website and author more than the origin of the content. However, human editors are still crucial for verifying facts and adding a human touch to AI-generated content to ensure its quality, and as AI becomes more widespread, policies and frameworks around its use may evolve.

8/28/2023

Content Creation In An AI World

SEO professionals in 2023 and 2024 are most focused on content creation and strategy, with generative AI being a disruptive tool that can automate content development and production processes, although it has its limitations and standing out from competitors will be a challenge. AI can be leveraged effectively for repurposing existing content, automated keyword research, content analysis, optimizing content, and personalization and segmentation, but marketers should lead with authenticity, highlight their expertise, and keep experimenting to stay ahead of the competition.

8/30/2023

Google’s new AI-powered search results are ripping off news sites

Google's AI-generated search result summaries, which use key points from news articles, are facing criticism for potentially incentivizing media organizations to put their work behind paywalls and leading to accusations of theft. Media companies are concerned about the impact on their credibility and revenue, prompting some to seek payment from AI companies to train language models on their content. However, these generative AI models are not perfect and require user feedback to improve accuracy and avoid errors.

8/31/2023

How To Unlock Content Marketing & SEO Success With AI [Webinar]

Learn how to leverage AI to create effective content and enhance your SEO strategy in an upcoming webinar featuring industry experts Andy Crestodina and Margarita Loktionova.

9/8/2023

Google Turns 25: From Stanford Project to Search King Facing New Rivals

Google revolutionized web searching with its innovative search engine, PageRank algorithm, and consistently accurate and relevant search results, making it the dominant search engine of its time and still retaining its market leadership position today.