Etsy Launches AI-Powered Gift Mode to Offer Personalized Gift Ideas
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Etsy launched "Gift Mode", an AI-powered feature that generates 200+ personalized gift guides based on who you're shopping for, the occasion, and the recipient's interests.
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Gift Mode uses machine learning, human curation, and GPT-4 to suggest thoughtful, meaningful gifts from Etsy's 100 million marketplace listings.
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Etsy aims to become the top gifting destination by addressing shopper anxiety and pain points in finding the perfect present.
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Gift Mode builds on Etsy's existing AI-powered search and recommendations and its increased investment in generative AI.
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The launch follows other Etsy gift offerings like wedding/baby registries and its new optional 4% transaction fee program for sellers.