Posted 11/16/2023, 5:09:45 PM
Lucid Unveils $80,000 Gravity SUV with 400+ Mile Range to Take on Rivian's R1S amid Slowing EV Demand
- Lucid unveiled its Gravity SUV starting at $80,000 with over 400 miles range, competing with Rivian's R1S
- The Gravity will be built on a new platform and expand Lucid's addressable market significantly
- SUVs are a lucrative segment, popular for space, power and off-road capability
- Lucid cut production targets amid slowing EV demand, focusing on marketing to boost awareness
- Controlling costs is key for Lucid as it ramps up Gravity production alongside the Air sedan