Posted 3/21/2024, 3:16:42 PM
Will Smith's Big-Budget Zombie Game Undawn a Major Flopr for Tencent
- Will Smith-fronted zombie game Undawn flopped despite $140M budget and 300 developers
- Game brought in just $287K revenue in first month, failing to move needle for Tencent
- Tencent shifting strategy to focus more on casual party games like Genshin Impact
- Company axed Nier mobile game over issues with monetization model
- Elden Ring mobile game in works but design at odds with Tencent's free-to-play vision