Posted 3/9/2024, 9:30:00 AM
PlayStation's Shifting Strategy: Weighing Exclusivity vs. Multi-Platform in a Challenging Market
- Exclusivity reduces addressable market for big budget games ($200M+), says former PlayStation exec Shawn Layden
- More platforms = more players = better odds of monetization for live service/F2P games
- Helldivers 2 success shows PlayStation's new openness to multi-platform releases
- Even with record revenues, PlayStation's costs are surging to $200M+ per title
- Industry faces challenge of expanding appeal beyond current 250M console installed base