Expedia Aims to Use AI to Offer Personalized Travel Planning and Cut Out Google Searches
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Expedia wants to use AI to provide personalized travel recommendations and planning on its site, cutting out the need for people to start with a Google search.
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The goal is to streamline trip planning by keeping users on Expedia sites from the initial search through booking.
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Expedia has huge amounts of travel data to train AI models to produce better recommendations.
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Getting users to start on Expedia instead of Google would cut out the Google middleman and give Expedia more revenue.
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Expedia already uses AI for some services like virtual assistants and vacation rental descriptions, with travel planning the next frontier.