Meta's Unpredictable AI Celeb Chatbots Create Strange New Realm for Influencer Partnerships

Meta created AI "personas" of celebrities like Kendall Jenner and Tom Brady for users to chat with on its platforms.

Jenner's AI persona "Billie" said it hadn't tried her 818 tequila brand and recommended competitors instead.

This goes against the usual social media promotional dynamic between platforms, influencers, and their products.

The unpredictability of AI chatbots in celebrity partnerships is a new, strange realm.

Meta likely paid Jenner a lot for her likeness, but may have undermined the symbiotic relationship between its platforms and influencers.