Posted 4/5/2024, 1:01:02 AM
Fairphone Names New CEO to Lead Expansion Into 23 Markets and Reach Broader Audience
- Fairphone has a new CEO, Reinier Hendriks, who wants to expand the company's reach to 23 new markets this year
- Hendriks aims to eventually reach a €400 price point for Fairphone devices, much lower than the current €700+ pricing
- Fairphone only sold 235,000 units globally last year, so there is room for massive growth
- Hendriks wants Fairphone to meet more than 80% of consumer needs to appeal to a wider audience
- To help achieve its goals, Fairphone is collaborating more closely with Google and Qualcomm