Media Companies Adapt to Evolving Audiences by Balancing Data with Emotional Connections
• Media companies must understand and adapt to changing audiences that now span demographics • Relying solely on data limits understanding audiences; must also consider emotional connections • Technology allows more immersive experiences, but real world interaction remains vital • Brands want more creative integrations versus just ads; “part of the content conversation” • Trustcritical for news brands; must avoid clickbait that erodes audience confidence in information