Posted 1/2/2024, 5:40:49 PM
Square Enix President Pursues Aggressive AI Plans Despite Controversy
- Square Enix president plans "aggressive" use of AI for content creation and marketing in games
- Sees potential for AI to "fundamentally change" game development processes and create new content formats
- AI initiatives part of broader focus on emerging tech like blockchain and cloud gaming
- Controversial move amid concerns AI could replace human developers and talent
- Comes after Square Enix experimented with NFTs in first blockchain game Symbiogenesis last year