Posted 3/18/2024, 1:20:00 AM
Google Drops Fitbit by Branding, Fully Absorbs Smartwatch Company Externally After Leadership Exits
- Branding changed from "Fitbit by Google" to just "Google Fitbit" on website, videos, and product packaging
- Fitbit wordmark updated so "F" is now capitalized and uses Google Sans font
- Google Store added Fitbit accessories and renamed "Watches" to "Watches & Trackers"
- Google reorganized hardware division in January, merging Pixel, Nest, and Fitbit teams
- Reflects Fitbit being fully integrated into Google externally after co-founders and leaders left