Flipkart Leads India Ecommerce Market, Meesho Fastest Growing with Small Town Focus
• Flipkart leads Indian ecommerce with 48% market share; 21% YoY user growth • Meesho is fastest growing platform; 32% user growth fueled by focus on small cities • Flipkart dominates online smartphone (48% share) and fashion (60% share) markets • Meesho at $5 billion GMV run rate; apparel is 50% of mix, growth driven by repeat purchases • Blinkit leads quick commerce with 40% share; Zepto lags in reach and offerings