Ford Kicks Off 2024 F-150 Launch With Truck Takeover of Hybrids and Off-Road Variants

Ford celebrating launch of new 2024 F-150, Ranger trucks and Raptor variants with "truck takeover" events
Launching updated F-150 Powerboost hybrid, doubling hybrid mix to 20% for 2024 MY due to high customer demand
F-150 hybrid sales expected to double in 2024, set a record in Q1 2023 with about 38,000 sold
Maverick compact pickup selling as fast as Ford can produce them, led midsize truck segment in sales for first 3 months of 2023
By end of April, Ford hopes to have shipped over 100,000 new F-150, Ranger trucks to dealers to populate inventories