Posted 4/3/2024, 3:26:00 PM
Ford Surges to Second Place in US EV Market as F-150 Lightning and Mach-E Sales Soar
- Ford EV sales climbed 86% in Q1 2024, taking second place in the US EV market behind Tesla
- The F-150 Lightning remained the top-selling electric pickup while Mach-E sales jumped 77% year-over-year
- Ford cut EV prices in February, spurring a surge in Mach-E movement from 300 to over 1,800 vehicles per week
- Ford topped rival GM for second place despite GM's upcoming launches of new EVs
- As Ford pulls back some EV plans, rivals like Hyundai, Kia, and Rivian are plowing ahead with investments and sales growth