Ford EV Sales Soar 80% After Aggressive Price Cuts; Mustang Mach-E and F-150 Lightning Demand Surges
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Ford's EV sales climbed 80% year-over-year in February after aggressive price cuts last month. Mustang Mach-E sales rose 64% and F-150 Lightning sales nearly doubled.
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Overall Ford sales were up 10.5% in February, carried by growth in EVs (+80.8% year-over-year) and hybrids (+31.5%).
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Price cuts included up to $8,100 off 2023 Mustang Mach-E models and up to $12,500 retail bonus cash for F-150 Lightning Platinum trim.
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Ford announced eligible Mustang Mach-E and F-150 Lightning owners can now request a free adapter for Tesla's Supercharger network.
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Despite production cuts, Ford's EV sales are rising, while rivals like GM, Mercedes-Benz, Tesla, Rivian, Hyundai and Volvo ramp up EV investments and sales.