Chinese Smartphone Brands Poised to Challenge Samsung's Global Market Share
-
Chinese smartphone makers like Honor and Xiaomi are gaining ground and pose a major threat to Samsung in 2024, with heavy investments in AI features and generative AI.
-
Huawei used to lead Samsung globally before the US crackdown, now Honor and Xiaomi are well-placed to take up that mantle again.
-
Chinese phones are likely to match western AI innovations but cheaper, making it easier for users to switch from Samsung.
-
Samsung risks losing more ground in China where local brands dominate, which could serve as a springboard to threaten Samsung elsewhere.
-
If Chinese phones replicate premium features at budget prices, mid-range consumers may abandon Samsung for Xiaomi or Honor, repeating the Huawei playbook.