Posted 12/16/2023, 1:22:00 PM
Booking Holdings Bets on AI to Boost Direct Bookings and Revenue Growth
- Booking Holdings' stock price is at an all-time high but could continue rising if its AI initiative works out
- Booking wants to use AI to recommend full travel itineraries to users, keeping more customer payments on its platform
- Processing customer payments directly boosts Booking's cash flow and revenue growth
- There's still plenty of room for growth as direct bookings are only 51% of revenue now
- Effective AI could convince Booking users to purchase more aspects of their travel through its platform, boosting revenue