Posted 12/16/2023, 1:22:00 PM
Booking Holdings' AI Initiatives Could Fuel Growth Despite All-Time High Valuation
- Booking Holdings' stock price is at an all-time high, but its AI initiatives could lead to continued growth
- Booking aims to use AI to facilitate "connected trips," where travelers book all aspects of their travel on Booking's platform
- Connected trips would boost Booking's merchant revenue, which currently makes up 51% of total revenue
- Increasing merchant revenue improves Booking's cash flow growth, which can drive market-beating stock returns
- The article argues Booking is a "sneaky AI stock" worth considering despite its current all-time high valuation