Posted 1/11/2024, 9:50:35 PM
Mahindra's AI Influencer Backfires Amid Calls For More Women In Motorsports
- Formula E team Mahindra launched an AI-generated "ambassador" named Ava Rose to promote sustainability
- Ava Rose was met with backlash from fans due to her generic influencer-style content not relating to racing
- The move was seen as misogynistic by amplifying the lack of real women in motorsports with a synthetic woman
- Some speculate Mahindra intended to appeal to female fans but executed it poorly via a marketing agency
- Mahindra deleted Ava Rose after backlash, highlighting issues around diversity and inclusion in motorsports