Fossil Exits Smartwatch Market, Will Focus on Traditional Watch Business
• Fossil Group has decided to stop producing smartwatches and exit the market • The company's latest Gen 6 smartwatch using Wear OS will be its last release • Fossil brands like Michael Kors and Diesel will also discontinue smartwatches • Fossil struggled to compete as tech giants like Google and Samsung took over the smartwatch market • Fossil will now concentrate on its traditional watches, jewelry and leather goods business