Fox Launches Blockchain Platform to Authenticate News Content
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Fox partners with Polygon Labs to launch an open source protocol called Verify to authenticate news content using blockchain technology. Over 80,000 Fox articles, photos, etc. have been registered so far.
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Verify establishes the origin and tracks changes made to original news content by cryptographically signing pieces of content on the blockchain.
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The New York Times and Truepic have explored similar blockchain-based approaches to verify news photos and media. Fox aims to deploy Verify on a larger scale.
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Verify can also be used to license publisher content to AI systems and enforce controls around how it's used, which is useful as conflicts heat up between publishers and AI vendors.
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The voluntary nature of Verify means its success depends on publishers, news consumers, and AI vendors choosing to adopt the platform over competing authentication solutions.