Posted 2/26/2024, 11:30:00 AM
Global Fragrance and Perfume Market Forecast to Grow Over 5% Annually, Reaching $70 Billion by 2036
- Revenue for the global fragrance & perfume market projected to reach USD 70 billion by 2036, with a CAGR of over 5% from 2024-2036
- Key players include Avon, Chanel, Coty, LVMH, Estee Lauder, Revlon, L'Oreal, Givaudan, Hermes, and Kering
- Rising consumer preference for refreshing scents and high-quality goods driving growth
- Over 30% of women choose floral perfumes; men like spice, leather and marine scents
- Europe to account for 24% market share by 2036 due to presence of major manufacturers and growth opportunities